36 Stratagems
36 Patterns to Outthink the Competition: The 36 Stratagems
To Catch Something First Let it Go
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Exchange a “brick” for a “jade”
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Invite him onto your roof, then remove the ladder.
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Stay out of his stronghold
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Partner with someone unexpected
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Find a third party influence (“kill with a borrowed knife”)
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Launch a two-front battle
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Replace resistant relationships with a supportive one
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Bundle or disaggregate
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Lock up resources
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Close the exits
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Remove key support structures
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Appeal to a key weakness or desire
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Beat the grass to startle the snake
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Stratagem 15 - Seize opportunity out of trouble
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Retreat to advance later or elsewhere
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Seize the “deer in the headlights” moment
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Appear crazy
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Let them fight
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Sacrifice one front to win another
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Reveal your strategy
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Move early to the next battleground
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Exchange the role of guest for that of host
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Borrow a road
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Create a façade then move the action
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Injure yourself
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Embrace what others abandoned
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Send a covert message
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Clamor in the east; attack to the west
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Take the unorthodox path
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Hide in the open
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Create something out of nothing
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Be good
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Coordinate the uncoordinated
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Focus influence on the leader
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Link strategies
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